is that traditional journalism and media companies will loose. We can expect a lot of noise about how this will "threat" the democracy and cultural life in the near future.
"The problem is that the traditional media are leaving it to technology companies - like Google - and to individuals and entrepreneurs - like bloggers - to explore and innovate on the Internet. The risk is that traditional journalism will cede to such competitors both the new technology and the audience that is building there. For now, traditional media brands still control most of where audiences go online for news, but that is already beginning to change. In 2004, Google News emerged as a major new player in online news, and the audience for bloggers grew by 58% in six months, to 32 million people." see Journalism.org
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