E-book price with the iPad

Very interesting about the real costs for e-book publishing in New York Times:

Math of Publishing Meets the E-Book
By MOTOKO RICH

"She said she did not know whether publishers had struck the right price for e-books. “For all I know, a million books at $9.99 might be great for an author,” Ms. Rice said. “The only thing I think is a mistake is people trying to hold back e-books or Kindle and trying to head off this revolution by building a dam. It’s not going to work.”"

http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?pagewanted=2