"In sum, it is through copying that the fashion industry creates trends. And it is trends that sell fashion. For this reason, fashion designers’ freedom to copy does not harm the fashion industry, and indeed may be one key to the industry’s continued success. In previous work we’ve called this “the piracy paradox.” Rather than harming originators, as piracy is supposed to do, in the fashion context it often helps them."
http://freakonomics.blogs.nytimes.com/2010/03/03/behind-the-scenes-of-oscar-fashion/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+FreakonomicsBlog+%28Freakonomics+Blog%29
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